Web site
Our experience in Web design and development goes back over ten years and we've seen a lot of things come and go. There is no doubt that the Internet is an essential marketing tool for nearly every business. There's simply no excuse to not have some form of Web presence.
Usability and accessibility are becoming more and more important online - your Web site needs to supply information on demand to your customers. Web sites that are lacking in content or are hard to use are ignored, bad looking Web sites are no longer acceptable.
It's important to consider how your Web site works as a marketing and customer relationship tool - while it can act as a product brochure it can also be a portal for PR, a resource of technical support, or a directory of staff contacts.