Role-Play Toys

HTI is Market Leader in Pre-school Kitchen & Food Role-play and All Other Role-play categories.

The company consolidates its strength in this category with an extensive range of role-play toys and play sets inspired by classic play patterns, many with innovative features for realistic modern-day play. The portfolio spans across high profile licensed ranges such as Peppa Pig, Hello Kitty and JCB, own brand ranges such as Smart, Cosy Cottage and Razzle Dazzle as well as manufacturing many retailer Own Label lines.

Utilising almost 60 years of experience in the toy industry, HTI's role-play toys successfully combine new and exciting ideas and technology with traditional imaginative play theory.