Copywriting

Mmm...

You may know your business too well - and be too close to it to be able to convey clearly and succinctly what it's about. There's no space for waffle in a brochure or on a webpage. You must make every word count.

A good copywriter will write in a fresh, objective way from the customers' point of view - homing in on the benefits that make your service unique and valuable. It may be obvious to you but you may not be saying it!

You hire a specialist web designer (or specialist anyone when you have none in-house) so why should a copywriter be any different? A ship's captain may be able to do any job on board but he delegates to others. A specialist is quicker, safer and more reliable. You can concentrate on your main task - nurturing and driving your business forward.

Why invest in a good graphic design agency and skimp on the words? Poor copy - clumsy or bloated wordage - could deter a potential customer. Good writing for the web, in particular, is a skill like any other. Do you want to risk boring, alienating or confusing your reader? You only have one chance to make that first impression.

Whoever writes your copy, may the words power your marketing.